I'M
SHIRILY
BAR-OR
I DO USER EXPERIENCE*
Over the last 25 years, I've mastered every aspect of Product UX Design,
specializing in early-stage startups.
Based in Athens, Greece, working globally.
Whether you're launching a new venture or re-shaping an existing product, my expertise will guide you to success.
WHAT I DID
2002
Owner, Lead Designer
2011
2010
Senior UX Expert
2014
2012
Senior UX Expert
2015
Director of UX/UI
2016
Owner, UX Expert
2017
UX Expert
2019
2018
UX/UI Lead
2021
Head of UX, Decision Intelligence
2023
2005
Designer and Usability Expert
2025
Flight Cancellation Insurance
Claims MVP: Product/UX, MVP UI, some code
2024
Laboratory Information Management System for Inveox
Product Redo: Product/UX, MVP UI
AI Powered Barter Marketplace
Founder, Ruler of All Things Product UX
2000
UI & Usability Designer
lali.chat
a Hebrew-first AI Companion
for women
End-to-end product, UX, brand, and front-end (React PWA),
currently in invite-only pilot.
WHAT I DO
I turn complex early-stage ideas into clear, usable products.
STRATEGY PLANNING
Define and execute a comprehensive UX strategy aligned with business goals
product discovery user research
ux concept task analysis
prototyping
PRE-SEED / SEED
TEAM BUILDING
Find and train skilled designers with a range of expertise
establish efficient team workflow mentor designers
cross-team collaboration
.
MVP
Transform a validated concept into a compelling Minimum Viable Product
core flows feature scoping
clear ui
dev collaboration
.
CONSULTING
Anything between "we need help with this feature" and "let's redo our whole product"
expert review
workshops
brainstorm and problem solving
.